Echinacea pallida is easily grown in average, dry to medium, well-drained soil in full sun to part shade. Best in full sun. An adaptable plant that is tolerant of drought, heat, humidity and poor soils. Divide clumps when they become overcrowded, about every 4 years. Plants usually rebloom without deadheading. Freely self-seeds if at least some of the seed heads are left in place.