Mounded, gray-green velvety foliage has a chocolate aroma topped by flower heads with yellow rays surrounding a maroon central disk. The numerous, daisy-like blossoms are 2″ across with yellow rays and a maroon center. Flowers open in the morning and droop in the heat of day. Attractive cup-like seedheads follow.
Blooms smell like chocolate and fill the air with fragrance. In rich soil with extra water, the plant may fall over but it will send up branchlets along the stem which will produce more flowers. Deadhead to increase bloom. Self-seeds.
The genus name honors Jean-Louis Berlandier (1805-1851), a French-Swiss physician who collected plants in northern Mexico and Texas in the early 1800s.