The plants tolerate some drought once established, but for best fruit set and quality, water regularly. Any well-drained soil will do. Goji naturally wants to sprawl and creep along the ground. To save space and to make harvesting the berries easier consider staking.
Goji does not require pruning to grow well and produce fruit, but you may find the plant is more manageable and easier to harvest when lateral branches are lightly pruned to encourage branching and the production of vigorous new growth.
Goji berries begin to ripen in early summer. Feed rose fertilizer. Click here for more about growing goji berries.